Freelancer Road

The road into self-employment that I have already walked.

Für immer sanft.

Every step, every phone number, every mistake you no longer have to make. For everyone starting out self-employed at FareWell with the paperwork still ahead of them.

stages

steps, each explained

100%

belongs to you

In short

I founded FareWell in 2025 and worked through 87 cards on my task board along the way: offices, banks, insurers, chambers, contracts, website, marketing. This page is what I wish I had had back then.

The road has two parts: this page explains the why and the deal. The steps page is your personal checklist, filtered by profession, with notes that stay in your browser.

Why this page exists

Because starting out self-employed in Germany is not hard, it is confusing. Every office knows its part and none of them knows the whole road.

Over nine months I talked to the trade office, the tax office, two chambers, the employment agency, the health office, the accident insurer, five banks, a lawyer and a tax adviser. Some calls achieved more in ten minutes than three evenings of research. Others were wasted. I wrote both down.

Anyone starting at FareWell should benefit from that experience: learn as fast as possible, miss no deadline, leave no money on the table and take no step in the wrong order. The time you spend in this studio should be a stepping stone for your career, not just a room you work in.

Your deal at FareWell

The deal is the same for everyone here, whether cosmetics, massage, yoga, dance or aesthetic medicine: we provide the place and everything around it, you bring your craft and your idea.

What we provide

Room and equipment: A fully equipped treatment room in the centre of Nuremberg, Frauentorgraben 5. You use the salon’s rooms and its entire infrastructure.
Your own website: Your own page on farewell.salon or your own website under your own domain, with your name, your services and your prices. Several websites linking to each other bring everyone more visitors via Google.
Online booking: Your services live in the Salonkee booking system. Clients book you directly and you see your appointments on your phone.
Your own Google Business profile: We help you set up your own profile step by step. It is free, the reviews belong to you, and if you move on one day you simply take it with you.
Visibility: A launch video on our Instagram, reposts through our channels and the option to join our online campaigns.
Google Ads if you want them: We set up your ads and explain how to steer them. You decide on the budget and you carry it.
No admin overhead: The booking system, laundry, technology and the whole frame run in the background. You look after your clients.
No fixed rent: You pay no room rent and no flat fee. We work with a revenue share that we agree together before you start. If you prefer a predictable cost, you can also use the room at a fixed rent, from 200 € a month for one fixed day a week.

What we expect

A brand of your own: A real will to build something of your own, rather than just working through hours.
Your own input: Your own ideas, your own concept and the drive to carry it out. We provide the place, you provide the direction.
Genuine self-employment: A registered trade or freelance activity, your own prices, your own clients, your own tools.
Professional qualification: The training and the credentials your profession requires.
Your own liability insurance: Your own professional liability cover. It protects you and the salon.
Reliability: Keeping to agreed hours, taking hygiene standards seriously and leaving the shared room ready for the next person to start right away.
Curiosity about the salon: A basic feel for what else FareWell offers, so you can point clients in the right direction.

Everything created is yours

You decide what you offer, when you work and what it costs. And everything we build for you together runs under your name. If one day you move on, you simply take it with you.

What you take with you

Your website page, texts, images and videos, as an export
Your marketing campaigns, ad copy and the numbers behind them
Your portfolio: before and after, introduction video, references
Your Google Business Profile with all its reviews
Your clients, your prices, your social media accounts

Only you decide this

Which treatments or classes you offer
Your prices and your promotions
Your hours in the studio, coordinated with the others
How you appear on camera and in your channels
When you leave. The handover is in the agreement, not in the small print

What I bring

I believe I am the best partner you can have for the start. Not because I know everything, but because marketing and technology were my profession for nine years and I have just been through the founding myself.

Three years of performance marketing at an agency Google Ads, Analytics, Merchant Center, Microsoft Ads, Meta and TikTok for business. Planning, running and evaluating campaigns. I know what a click costs and when it pays off.
Head of online marketing for a web shop Europe-wide expansion, building the campaigns from zero. The same principle as a new offer in the studio, just with more zeros.
Four years of software development and team leadership Backend and web, most recently as team lead for hospital software. I built this website, the booking setup, the search engine optimisation and the tools in the studio myself.
Certified Scrum Master and three years as a mentor I have guided students through projects and teams through change. Explaining, structuring, staying on it: that is the part you can see on this page.
Business and management, four languages Bachelor in business and management, French as a native language, fluent English and German, everyday Spanish. Happy to translate German bureaucratese.
The founding itself, recent Limited company, chamber of crafts, start-up grant, bank loan, NiSV, hygiene plan, first employees, insurance coverage cases. All within the last two years, the numbers are still in my phone.

What FareWell gets out of it

The more people come into the studio, the better. It is that simple.

Synergy, not competition

I look for people whose treatments fit what already exists here. Your clients discover our offer, ours discover yours, and everyone gets a 20% perk when they switch.

Growing together

No room rent, but a share of what you actually take in. When it works for you, it works for us. What comes in through platforms like Groupon stays 100% with you.

You in front of the camera

For the videos about your offer, you are in front of the camera, not me. I film and prepare with you. I edit the first video and show you how. After that you edit yourself, if you can.

A place where people start

If you open your own studio in two years, that is no loss for us. Then FareWell has shown that this is a good place to start. That is the reputation I want.

How the road works

Five stages in the order that makes sense. The steps apply to every self-employed activity in Germany, not only at FareWell. You pick your profession, tick off what you already have, and write notes on every step.

Before you start

Decide and prepare

6 steps

Offices

Register

8 steps

Safety

Secure yourself: insurance, account, contracts

6 steps

With Joé

Become visible

7 steps

Routine

Keep it running and grow

4 steps

Go to the steps page

Ready for the first step?

Tell me what you do and what you have in mind. We meet at the studio, you show your work, and then we walk the road together.

Apply now Instagram